PGDCA


MBA- Advertising Management

This MBA program in advertising management aims to prepare highly competent and innovative management professionals for delivering remarkable services in the ever-improving sector of advertising in India and abroad.The importance and productivity of advertising is constantly growing, owing to ever-increasing business competition in almost all economic fields, and globalization of businesses. Participants of this rather prolific course are taught to make advertising maximally impressive and enticing, and manage advertising for the concerned company profitably and impeccably, amid such intense business competitions. Curriculum of this rich program essentially includes the topics of effective techniques of mass/media communications,market research, campaign planning, advertising and marketing strategies, consumer behavior, media planning and buying,brand management, and overall advertising management.

Course Structure

Semester I
  • Principal of Management
  • Organizational Behaviour
  • Managerial Economics
  • Quantitative Techniques in Management
  • Business Accounting and Financial Management
Semester II
  • Research Methods
  • Business Environment
  • Marketing Management
  • Operations Management
  • Human Resource Management
Semester III
  • Advertising Management
  • Business Legislation
  • Product and Brand Management
  • Marketing Research
  • Sales Management
Semester IV
  • Entrepreneurship Development
  • International Marketing
  • Marketing Communication Strategy
  • Project Work

 

Eligibility

Eligibility Duration
Graduation 2 Years
 

 

Fees

Course Fees Indian Students ( Rs.INR)
Fees Options
Inst-I Inst-II Inst-III Total Fees
Lumpsum Rs. 75,000 - - Rs.75,000
Installment Rs. 20,000 Rs. 30,000 
after 
1 Month
Rs.30,000 
after
2 Month
Rs.80,000
 
Note :- Exam Fee of Rs. 5,000 is applicable .

Potential Careers

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