PGDCA


MBA – Marketing Management: Marketing is the process of generating prospects to achieve sales. People in marketing draw up a marketing plan after doing research on the customers, the market conditions and the competition. They also plan the financial and distribution aspects of marketing, branding and marketing techniques. Marketing Management is about using a combination of management and marketing skills to meet the marketing objectives of an organization.

Course Structure

Year I
  • Financial & Management Accounting
  • Managerial Economics
  • Organizational Behaviour & Management Process
  • Computer Application in Management
  • Business Environment
  • Research Methodology & Quantitative Techniques
  • Human Resource Management
  • Management Science
  • Marketing Management
  • Production & Operation Management
  • International Business

 

Year II
  • Management Information System
  • Strategic Management
  • Total Quality Management
  • Environmental Management
  • Financial Management
  • Advertising Management
  • Marketing of Services
  • Sales & Distribution Management
  • Consumer Behaviour
  • Agricultural & Rural Marketing
  • Industrial Marketing
  • Brand Management
  • International Marketing Management
  • Project Work

 

Eligibility

Eligibility Duration
Graduation 2  Years

 

Fees

Course Fees Indian Students ( Rs.INR)
Fees Options
Inst-I Inst-II Inst-III Total Fees
Lumpsum Rs. 75,000 - - Rs.75,000
Installment Rs. 20,000 Rs. 30,000 
after 
1 Month
Rs.30,000 
after
2 Month
Rs.80,000
 
Note :- Exam Fee of Rs. 5,000 is applicable .

Potential Careers

Potential Careers
  • Brand manager
  • Marketing manager
  • Market research analyst
  • New product manager

 

Career Guidance

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